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9 Ways Live Music Performance Can Boost Sales!

What is it about live music that touches our soul ?

You know what I’m talking about. The feeling you get when your favorite part of your favorite song plays. It’s as if no other moment matters, and your true love is the song. Then you slip into your everyday experience but for a moment, you are connected with the artist and their message in your own unique way.

There are countless books, articles and presentations about how effective music is at teaching us to communicate, listen and think better. Not only that, accordinging to recent research, music listening and playing boosts creativity! So could music really impact retail purchases? Well, we gave this some thought and came up with...

9 Ways our collective’s live music performance can boost your sales

  1. Attract your niche. Coffee Jazz Collective loves helping you musically express your company's style and personality through customized and original setlists. Having live musicians in your space will attract more creative types. Creative types are more likely to support local commerce because many creative and collaborative types are freelancers, self-employed or work for small independent companies and start-ups.

  2. Added publicity. Coffee Jazz Collective loves to blab about our favorite gig spots, this may seem like innocent chatter but there is proof in the pudding and gift in the gab when it comes to word-of-mouth marketing. Coffee Jazz Collective seeks to create interactive blogs and podcasts that encourage more outside buzz and exposure for your business.

  3. Woo their ears, Wet their appetites? Professional live music has been shown to have a positive influence on wine drinkers who listened to music while wine tasting. It is assumed that this can most certainly apply to more than wine and that music could therefore have a positive effect on other sensory-driven experiences like shopping eating or drinking. Just imagine, your local crafted drink with local crafted music=bliss for your customers! Customers serenaded by live guitar might be “in the mood” to spend more at your business.

  4. Make their day!Live improvised music is a uniquely human experience. Depending on the musician you see live music performance can be anywhere from pleasant to life-changing. (At Coffee Jazz Collective we like to make music that is the latter!) The power of music has over its listeners has been documented and praised about since ancient grecian times. Today music therapy is gaining more and more acceptance in the medical industry as music therapies are treating relieving symptoms for a number of medical conditions and mood disorders. If music can help heal the sick, it can surely work wonders for the healthy individual! Healthy, happy people turn into healthy, happy regulars.

  5. Make'em comfy. Featuring a live music group playing jazz music, or other relaxing music can make you customer